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Social Media

The Hangout by Ransara — Social Campaign

The Hangout by Ransara — Social Campaign

Case Metadata

Client The Hangout by Ransara
Year 2024-02
Category Social Media

The Work

SELECTED PIECES

7 designs • click any to enlarge

Project Case Study

The Brief

The Hangout is the bar side of Ransara Restaurant in Kurunagala. A venue like this is not chosen from a menu — it is chosen because of who you want to be with and what kind of evening you are after.

So the posts sell occasions: brunch, the coffee corner, a cricket night, BYOB.

The Approach

  • People before food. Hands opening a bottle, someone mid-laugh. A restaurant photograph sells a dish; a venue photograph has to sell the feeling of being there.
  • One offer per post, named. BYOB — bring your own bottle, spelled out underneath. Venue marketing fails when it assumes the audience already knows the shorthand.
  • Warm amber and cream throughout, so the feed feels like the room's own lighting rather than a stock template.
  • Heavy type with an offset shadow, giving flat photography depth and a bit of noise that suits a bar.
  • Address and phone number on every asset. For a physical venue the location is the call to action — the whole point is to get someone to travel there.

The Set

Seven placements across the venue's offers, holding one look while each sells a different reason to come in.

Credits

  • Client: The Hangout by Ransara, Kurunagala
  • Agency: Iconnio
  • Design: Shehan Nimantha