Elite Travels sells outbound holiday packages from Sri Lanka. Travel creative has a problem most categories don't: the offer is the information. Destination, nights, price, airline, visa, transfers, what's included, what isn't, and the date it expires — leave any of it out and the enquiry turns into a phone call that starts from zero.
So the job was not to strip the detail back. It was to organise it so a full package reads in about three seconds.
The Role
All design across the campaign, produced with Brandthink Digital.
The Approach
A fixed reading order. Destination, then price, then proof, then the small print. Every post follows it, so a returning follower already knows where to look for the number.
Price set as a headline.LKR 135,000 per person on double sharing sits directly under the destination in gold — the one colour reserved for money and nothing else. Deciding the accent's job in advance is what stops a dense layout turning into noise.
Airline logos as a credibility bar. SriLankan, Emirates, Qatar and the rest run along the top. In a market with plenty of unlicensed operators, borrowed recognition does real work before the copy is read.
Arch-shaped photography. Destination images sit in rounded lozenges rather than rectangles, echoing an aircraft window — and letting three views of a place share one composition without it becoming a collage.
Deep navy with gold. Serious enough to carry a large sum of money, warm enough to still sell a holiday.
The unglamorous detail, kept. Inclusions, exclusions, expiry, address and two phone numbers all have a home in the layout instead of being an afterthought.
The Set
Six square feed posts and two 9:16 stories, covering multiple destinations on the same underlying template.
