A collection of animated reels and feed posts made across a range of brands. Not one campaign — the steady stream of motion content a channel needs every week to stay alive between the big pieces.
Why a Collection Beats a Showreel
A single flagship film says a designer can do one thing beautifully. A body of everyday work says they can do it repeatedly, on schedule, to a consistent standard — which is what actually gets someone hired for social.
The pieces here span vertical reels and square feed posts, because a real channel needs both and they are not the same job.
The Craft
Vertical first for reels. 9:16 composed for full-screen, not cropped down from a landscape master afterwards.
Motion that carries meaning. Transitions and kinetic type are there to move the eye to the message, not to fill time.
Readable without sound. Type is timed to be read at feed pace, since most of this is watched muted.
Loops that close. Short pieces are built so the end meets the beginning, which quietly doubles watch time.
Each brand's own language. Every piece sits inside its client's identity rather than a house style laid over the top.
